Marketing
The present and future of international recruiting is shifting more and more to digital. While traveling remains the most effective way to recruit, we strongly recommend having an online marketing strategy. For all of our colleagues at universities and colleges, we highly recommend Kite Media. Kite Media specializes in all forms of marketing: website design, SEO (search engine optimization), brochure design (print and digital), social media marketing, and PPC (pay-per-click) advertising. We have been using Kite Media for our digital marketing needs for the past 2 years and they have been exceptional. If you are in need of the above mentioned services, we strongly recommend reaching out to Kite Media.
Website Design
Websites designed by Kite Media include the following features:
- Responsive design – your institution’s site will be mobile-friendly and will look and function great on smartphones and tablets.
- The perfect blend of design + function – our creatives have an eye for great design, but we also know the important role that functionality plays in a site’s performance. We combine the two to get the ideal mix.
- Built-in contact forms – prospective students will never have to leave your site to get in touch.
- Social media integration – we link your site to your Instagram, Pinterest, YouTube, Facebook, & Twitter profiles and make it easy for prospective students to connect with you.
- Website optimization for search engines like Google, Yahoo, & Bing – if your site can’t be found online then it will do you little good. Our experience with SEO is applied directly to the development of your site.
- Linked website analytics to track visitor data and site progress.
Our turnaround time is quick, and depending on the size of your project, we can have your new site ready to go in a few weeks. Our pricing is aimed at leaving money in your budget so that you can afford to drive traffic to your new site. We aren’t always the lowest priced website design service around, but we do promise to deliver quality websites that work. We build clean, stylish, functional websites that give your institution a professional and modern feel.
Graphic Design
Great branding coupled with solid graphic design makes a huge difference in a student’s perception of a university. If your website has blurry images, bad style, and a boring design, then it’s time to shift your priorities. Don’t put money into advertising before solidifying your brand. Maintain a professional image and build your prospective students’ confidence in your products and services through our graphic design services. Our creative designers specialize in design for both print and the web, meaning your brand will look great on paper and online. Contact us today for a fresh new logo, flyers, brochures, business cards, or banners. We can even do the printing & cutting for you.
Social Media Management
Our team is composed of copywriters, designers, and marketers that work in combination to create high-quality content that can be published across your social channels; primarily, Facebook, Instagram, Twitter, and Pinterest. The scope of our social media management service has a wide range depending on the number of social platforms we manage, frequency of posts, the amount of content that we create, and the level of involvement that you have in the process. This flexibility allows us to cater our services very specifically to your institutions’ needs and budget. We work with businesses, companies, and institutions of all sizes – large and small – across multiple industries and would love to discuss how we can help yours.
Search Engine Optimization
Search Engine Optimization is the process of improving the visibility of a website in search engines like Google, Yahoo and Bing, and it is the core of our services at Kite Media. We make sure that your business gets a large exposure online to turn even more followers into committed customers. Even though search engines have become more and more complex, our SEO service helps the engines understand what each page is about, and how it may be helpful for the end user. There is so much that you can do just on your website alone to provide the search engines with a better idea of what services and goods you offer and help you rank higher in their targeted results.
To remain competitive online, it’s necessary to engage in online marketing strategies, and to stay consistent with those strategies. More and more websites each day for attention and placement in the rankings. The businesses & institutions that have the best understanding of good search engine optimization practices get amplified traffic and a better overall presence. Let the digital marketing experts at Kite Media make you more visible on the web.
Pay-Per-Click
Pay-Per-Click involves creating ads, both text-based and image/banner ads, through programs such as Google Ads. These ads will then appear online based on specific search terms and interests of users. Your ad can appear whenever someone searches for criteria matching your keywords.
You’ll start seeing your PPC ads immediately and they can be easily tracked – even better, you only pay for the ads that get clicks. We will help you understand what your prospective students and their parents are searching for online, enabling us to shape your ads and events to provide the greatest return on investment. We monitor and update your ads to make sure you’re never overspending and that you’re getting the most value out of the service.
This process can seem overwhelming, but it is essential to the success of any business, university, and college. Let us take the complication out of reaching your online customers by creating and managing your targeted PPC campaigns.
Facebook & Instagram Advertising
Facebook advertising has the power to transform your department and institution. You will be hard-pressed to find other advertising options that have the potential to place your brand in front of a targeted audience of potential students with such a quick turnaround time. With a wide variety of ad objectives – lead generation, brand awareness, page likes, website conversions, and more – this is a unique tool that can be adapted to most institutions’ marketing needs. Whether your goal is get your prospective students to enroll, reach new prospective students, promote a recruiting event overseas, or simply increase and engage with your international student alumni, Facebook advertising is the solution. We’re here to help.
Exclusive Offer
Contact Kite Media for a Free Consultation
Contact Kite Media and see how they can help your institution accomplish their recruitment goals.